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Technical SEO Audit & Fixes

Find technical obstacles and turn them into an implementable plan.

A useful starting point

A technical audit should explain which issues matter and why. A long export of warnings is not a plan. Each recommendation should identify affected pages, describe the risk, name a realistic fix and define how completion will be checked. Changes that affect indexing need particular care because an incorrect robots rule or canonical can hide useful pages.

Implementation depends on access and the platform. Some fixes can be made in a CMS; others require a developer, hosting change or release process. Work is agreed in advance, tested on representative pages and documented. A technical change improves a foundation or removes an obstacle; it does not create a ranking guarantee.

Who this is for

Website owners and development teams who need a practical technical review.

Problems we work on

Crawl and indexing confusion

Broken or conflicting redirects

Slow and unstable page experiences

What’s included

Crawl & index review

Inspect status codes, robots directives, sitemaps and important URLs to understand discoverability.

Canonical & duplicate checks

Review canonical hints, parameter URLs and duplicate routes before changing indexation rules.

Performance diagnosis

Investigate loading, layout shifts and interaction problems using measured page behavior.

Mobile foundations

Check responsive layouts, navigation, forms and essential content across smaller screens.

Structured data checks

Validate relevant markup and compare it with visible page content.

Fixes & verification

Implement the agreed fixes or provide developer tickets with clear acceptance checks.

What you receive

Prioritized technical issue register

Reproducible examples

Developer-ready fix notes

Before/after validation evidence

Follow-up crawl review

Tools used

Search Console

PageSpeed Insights

Lighthouse

Browser developer tools

How the work progresses

Discover the current situation, goals, relevant accounts and practical constraints.
Agree a prioritized roadmap, responsibilities, deliverables and approval process.
Prepare access, assets and measurement before making the agreed changes.
Execute the scoped work with human review and clear change records.
Review available evidence, explain limitations and agree the next improvements.

Timelines & what affects cost

URL volume, platform restrictions, release procedures, hosting limitations and developer availability determine the audit and implementation effort.

Questions about getting started

Do you fix everything found in an audit?

Only the implementation scope agreed in advance. Issues outside that scope are documented with ownership and next steps.

Can an audit guarantee indexing?

No. It can identify technical signals and access problems, but search engines make indexing decisions.

How is the scope agreed?

The initial discussion and available evidence are used to define priorities, responsibilities, deliverables and exclusions before paid work begins.

Do you guarantee results?

No. Search engines, platforms, competition, the offer and the business’s own process influence outcomes. The work is explained and measured honestly.

What do you need to start?

Relevant business information, approved goals and role-based access to the accounts involved. Keep ownership of your accounts and never send passwords through an enquiry form.

How will progress be reported?

Reporting distinguishes completed work, available evidence, limitations and the next priorities. The format is agreed to match the actual scope rather than present invented analytics.

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