A useful starting point
Social media should have a job beyond filling a calendar. Different channels can support discovery, explanation, reputation or conversations, but the business needs to know which purpose each one serves. A smaller, consistent plan can be more useful than attempting every format on every network.
The work uses real business information, original input and a defined approval process. No invented team, customer story or testimonial is used to fill content gaps. Community handling is scoped separately from content production so expectations are clear. Reports explain what the available data shows and where a social interaction cannot be attributed to a sale.
Who this is for
Businesses needing purposeful content across their chosen social channels.
Problems we work on
Posting without a plan
Inconsistent messaging
No clear path from attention to enquiry
What's included
Channel & audience review
Choose the channels that fit the audience and the business’s ability to create and respond.
Content pillars
Define recurring themes around useful expertise, offers, questions and real behind-the-scenes work.
Editorial calendar
Plan a sustainable cadence with responsibilities, approvals and realistic production needs.
Copy & design direction
Create accurate captions and visual briefs in a coherent brand voice.
Community process
Agree how comments and messages are handled, including escalation and response ownership.
Review & refinement
Assess available reach, engagement and enquiry evidence without treating followers as sales.
What you receive
Channel priorities
Content pillar map
Editorial calendar
Approved post copy/briefs
Monthly content review
Tools used
Meta Business Suite
X
Canva
How the work progresses
- Discover the current situation, goals, relevant accounts and practical constraints.
- Agree a prioritized roadmap, responsibilities, deliverables and approval process.
- Prepare access, assets and measurement before making the agreed changes.
- Execute the scoped work with human review and clear change records.
- Review available evidence, explain limitations and agree the next improvements.
Timelines & what affects cost
Channel count, content volume, design/video production, approval speed and community-handling scope affect cost. Platform access and suitable original material are needed.
