service

Lead Generation Campaigns

Build an enquiry system around relevance, qualification and follow-up.

A useful starting point

A lead is a conversation opportunity, not a guaranteed customer. The work begins by agreeing on relevance: which services the business provides, which enquiries it can handle and which details help the team respond usefully. That definition should influence the campaign and the form.

Lead generation also needs operational ownership. Someone must review new enquiries, contact them appropriately and record useful outcomes. A campaign report can be misleading if rejected leads, duplicates and follow-up delays are never fed back into the process. The aim is a clearer system for learning and improving, with no fixed lead-volume or sales guarantee.

Who this is for

Service businesses that can define a qualified enquiry and respond consistently.

Problems we work on

Unqualified enquiries

Disconnected ads and CRM

Slow or inconsistent follow-up

What’s included

Qualification definition

Agree on what makes an enquiry relevant, including service fit, geography and business constraints.

Offer & message alignment

Create a truthful reason to enquire without promising results the business cannot support.

Channel planning

Choose suitable search, social or combined campaigns for the agreed audience and budget.

Form & landing flow

Balance required details, mobile usability, privacy and the information needed for qualification.

CRM handoff

Define assignment, status changes and follow-up so enquiries do not disappear after submission.

Quality review

Connect campaign data with available lead outcomes and revise the plan using real feedback.

What you receive

Qualified-lead definition

Offer and channel plan

Landing/form recommendations

CRM handoff map

Lead-quality review format

Tools used

Google Ads

Meta Ads

GA4

CRM workflows

How the work progresses

Discover the current situation, goals, relevant accounts and practical constraints.
Agree a prioritized roadmap, responsibilities, deliverables and approval process.
Prepare access, assets and measurement before making the agreed changes.
Execute the scoped work with human review and clear change records.
Review available evidence, explain limitations and agree the next improvements.

Timelines & what affects cost

The offer, audience, channels, qualification needs, landing-page work and CRM integration determine scope. Cost-per-lead targets are planning assumptions, not promises.

Questions about getting started

Do you sell guaranteed leads?

No. Campaign work cannot guarantee a particular volume or sales result. Lead relevance and follow-up are reviewed using real records.

Is a WhatsApp click a lead?

Not by itself. A click indicates an action, while a lead requires an actual enquiry or consented contact record.

How is the scope agreed?

The initial discussion and available evidence are used to define priorities, responsibilities, deliverables and exclusions before paid work begins.

Do you guarantee results?

No. Search engines, platforms, competition, the offer and the business’s own process influence outcomes. The work is explained and measured honestly.

What do you need to start?

Relevant business information, approved goals and role-based access to the accounts involved. Keep ownership of your accounts and never send passwords through an enquiry form.

How will progress be reported?

Reporting distinguishes completed work, available evidence, limitations and the next priorities. The format is agreed to match the actual scope rather than present invented analytics.

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